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Elegant Tradition, Modern Grace

Discover our curated collection of embroidered and silk Cheongsams that celebrate timeless Chinese elegance. Each piece is crafted with premium fabrics, intricate detailing, and tailored silhouettes — perfect for modern women who appreciate cultural heritage with contemporary charm.

Jackets | Tops | Pants | Dresses & Skirts

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Our Story

About Us

Way Lure's origin traces back to the 10th-century love story between Qian Liu, the "Iron King" of Wu yue, and his peasant-turned-queen Dai.

While consolidating his kingdom with a sword...

Learn About Way Lure

"Blossoms along the way, love finds its sway"

「陌上花开处 良缘引路时」

The queen's hometown craftsmanship, perfected through 30 days of sun-bathing on grass fields.

非遗香云纱:传承王妃故乡莨绸染艺,每一匹都需经”三蒸九煮”的等待立体剪裁:仿栏杆岭山势的流畅线条,既藏身型巧思,亦显步履从容。